The club competes in La Liga, the top soccer division in Spain and one of the best leagues in the world. But in a league dominated by Barcelona and Real Madrid, Getafe has struggled in recent years. The team, which plays in the southern part of metropolitan Madrid, has finished 14th or worse in the standings of the 20-team league in three of the past four seasons. Last season, it finished 16th, narrowly avoiding relegation to the second division.
So as the team ramps up for the 2011-12 La Liga season, which begins Aug. 21, it has unveiled a television commercial featuring a mascot which lampoons the team’s struggles: Rocky the downtrodden, piano-playing, seemingly suicidal koala bear."
Advertising campaign for the Spanish football team GETAFE.
Guy: I tried my best in the match yesterday. I shouted, I cried, I laughed. I emptied my guts. I think I don’t have feelings anymore.
Koala: Without feelings? Listen to this.
Song: I’m blind, I’m tiny and I run slow. I always wanted to love and be loved. But my wife keeps me in bed with her plush toys while she loves somebody else.
Koala is my name and miserable my surname. Because of being hairy I bleed when I shave. When I jump my rotula dislocates without reason.
When I love deeply my heart shatters. I like masked superheros. I guess I’m a damn midget full of complexes. If all this wasn’t enough, I got another big problem. When I’m happy I look like a fucking idiot.
Girl chorus: Poor animal with 42 centimeters of unhappiness.
Koala: Were you moved?
Claim: GETAFE. Empty of feelings. Until next season.