Koalas in Advertising: Specsavers

Specsavers is running “Koala”, a television commercial promoting the brand’s deals on contact lenses. A woman reading a newspaper in a park is surprised by the appearance of a curious koala (created entirely in CGI). They struggle briefly over the newspaper before the koala gets to reads the Specsavers’ ad in the paper.

Why are specsavers using a koala? apparently it’s because Koalas have poor eyesight.


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