Green Activists Play Tag With Harvey Norman
A green protest group has targeted Harvey Norman with a campaign claiming that the homeware retailer is destroying Australian hardwood forests.
Activists from The Last Stand have been visiting Harvey Norman stores and placing tags on furniture that appear to be an in-store competition run by the brand.
The tags read ‘Find out how you can win’ and invites consumers to scan a QR code.
When scanned, the QR code actually directs to a YouTube video showing the destruction caused by logging native forests.
The tags are downloadable from the group’s website and are designed to allow anyone to participate. The organisation invites people to send in photos of tagged furniture that it will display on its Flickr page.
Nicola Paris from Last Stand said “If Harvey Norman won’t tell the truth to their customers, we will.”
A statement from the organisation claims: “The wood for all of [Harvey Norman's] native Australian furniture and flooring ranges comes from what little remains of high conservation valued forests in Tasmania, Victoria, New South Wales and West Australia. in many cases these forests are clear-felled, burnt and endangered animals habitat destroyed. We want Harvey Norman to look into plantation and recycled furniture.”
The retail franchise has come under fire from environmental activists in the past, with a campaign run by Get Up criticising its environmental credentials last year.
Harvey Norman could not reached for comment at the time of going to press.